DENPASAR, — Kofi Annan is scheduled to attend AdAsia 2017 in Denpasar, Bali after this place is set to host the 2017 AdAsia, the largest advertising conference in Asia. The Asian Federation of Advertising Associations (AFAA)’s biennial agenda will take place at the Bali Nusa Dua Convention Center, Wednesday-Friday, November 8-November 10, 2017. The technical implementation is fully submitted to Indonesian Advertising Company Association (PPPI) of Bali.
To date, there are already 1,200 advertising companies from 15 countries in Asia, which registered as AdAsia 2017 participants. There is even a possibility that the number will increase until the opening of the event.
“There are already 1,200 companies registering. The number will still increase,” explained Chairman of PPPI of Bali, Nengah Tamba, on the sidelines of the meeting preparation of AdAsia, in Denpasar, Sunday (11/5/2017).
The event that carries the theme ‘Globalizasian-Advancing New Possibilities’ will present approximately 30 world-class speakers. Some of the names confirmed to attend are including marketing guru Guy Kawasaki, F1 driver David Coulthard, and Vice President of Ogilvy, Noor Shelina Janmohamed.
In addition, some domestic and foreign startup companies are also included in the list of speakers, such as Charles Adler (co-founder of Kickstarter.com), Piotr Jakubowski (CMO of Go-Jek Indonesia), and Azran Osman Rani (CEO of iflix Malaysia).
However, no less important, former Secretary-General of the United Nations (UN) Kofi Annan will also be present to deliver a keynote speech with the theme ‘Positive Change’.
“In his presentation later, the Nobel Peace Prize laureate will deliver the idea of how business can be an important part in a positive change,” said Tamba.
He explained Kofi Annan’s presence along with world-class speakers and thousands of advertising company delegations from 15 countries is one of the roles that Bali PPPI is trying to provide for the economy of the Island of the Gods. At a minimum, the presence of Kofi Annan and thousands of these delegates is a free promotion for Bali tourism.
“This is the result of hard work of Bali PPPI. After four years of our struggle, finally Bali is trusted to host AdAsia 2017. This is certainly free promotion for tourism in Bali,” said Tamba.