The Domestic Trade and Consumer Affairs Ministry is intensifying efforts to boost its ‘Buy Malaysia Campaign’.
This includes extending help to small- and medium-sized enterprises (SMEs) to market and promote their products.
The ministry’s Business Development Division director, Ismainur Hadi Amat Bakeron, said the move would help the SME sector play an integral role in the country’s economy.
It is expected to contribute 41 per cent of the gross domestic product by 2020.
Ismainur said the campaign, which was launched in 1984, would be given a new look to boost patriotism among Malaysians so that they would buy local products and services.
“It is hoped that this will boost domestic consumption. This campaign is also expected to increase awareness of the quality of Malaysian products and services, which are on par with international products.
“We hope the campaign will help local manufacturers market their products and services.”
To make the campaign successful, Ismainur said, the ministry had undertaken promotional efforts, such as organising expositions to market and promote local produc ts.
He said this approach was effective in introducing and promoting the products to the people.
“Expositions enable a two-way interaction between consumers and sellers, where the former can test and try out the products.
“By doing this, it will have a greater impact on consumers as they will be more aware of the products and services available.”
Ismainur said since 2010, advertising on electronic and print media had been used to promote locally made products and services.
The “Buy Malaysia Campaign”, in previous years, was held together with programmes such as Mega Sales Carnival, Direct From Factory and National Consumers Day.
“In 2016 and 2017, the Buy Malaysia Campaign was launched together with high impact programmes and events, such as Franchise Day and ‘Jom Beli Barang Raya’,” said Ismainur.
He said Malaysian products were those manufactured in the country and contained at least 51 per cent of local content.